We tell you about our BIG DATA SOLUTIONS cases. Today is the case of Balkan Pharmaceuticals. Product - Predictive Analytics.

Task: To analyze the media plan of advertising campaigns for Troxevasin and identify its weaknesses.

Result: Corrected the data on the nearest competitor. We identified the patterns of buying funds related to weather conditions and, consequently, the demand for funds, compared them with the workload of advertising blocks in the media, on the basis of which we developed recommendations on the dates for starting and stopping advertising campaigns, which allowed the client to optimize the budget and increase the conversion rate by 440%.