MRKTNG Marathon 2026: how Data, AI, and CE are Reshaping Modern Marketing

The DM Solutions team attended MRKTNG Marathon 2026 — one of the key marketing events of the year, bringing together market leaders, CMOs, digital experts, brands, and technology businesses to discuss the main challenges and trends shaping modern marketing.

This year’s marathon became a powerful concentration of practical кейсів, strategic discussions, and valuable insights into how the marketing ecosystem is evolving amid rapid technological advancement, shifting consumer behavior, and the ongoing transformation of the digital environment.

One of the key takeaways from the event was clear: marketing has fully entered the era of data-driven strategies, where competitive advantage is no longer defined by the size of advertising budgets, but by the quality of data, the speed of processing it, and the ability to turn information into accurate business decisions.

Among the insights that resonated most with our team:

• AI is no longer a “future trend” — it has become a real working tool for marketing teams, from analytics and forecasting to content personalization and communication automation;
• First-party data is becoming the new currency of marketing — brands are actively investing in their own customer ecosystems as third-party cookies continue to disappear;
• Customer experience is taking center stage — speed, relevance, and quality of interaction increasingly define business performance;
• CRM data quality directly impacts marketing efficiency — from customer journey automation to segmentation accuracy, retention campaigns, and personalized engagement.

For DM Solutions, these topics are especially close to our expertise. Today, high-quality data, accurate address information, database cleansing, validation, and data enrichment are becoming the foundation of efficient digital businesses that operate faster, more personally, and at scale.

In modern marketing, success belongs not to those who speak the loudest, but to those who understand their customers better — and that always starts with quality data.

We thank ekonomika+ and MMR (Marketing Media Review) for bringing together such a strong lineup of speakers, relevant discussions, and a professional environment for knowledge sharing.

Ukrainian marketing continues to evolve at an impressive pace — and being part of this transformation is especially valuable today.

Looking forward to new meetings, new ideas, and new solutions.