
Oksana Vorobyova
For an hour now, Idea Bank has successfully cooperated with "DM Solutions" in 2 areas:
- targeted SMS mailings to potential clients
- lead generation
In both cases, we incredibly appreciate the experience of our cooperation, because DM Solutions is essentially the only company that can segment a potential customer base by a huge number of parameters linked to geolocation.
After testing several different formats, we found the most effective in terms of conversions and the price of an attracted application for loans and credit cards. Nothing new and provocative in terms of marketing: the highest conversions can be obtained by hitting the customer's need. And in order to find it, it is important to understand the client profile. In this "DM Solutions" are irreplaceable.
With respect,
Oksana Vorobyova
Head of Marketing Department
JSC "Idea Bank"
St. Velika Vasylkivska 15/2, Kyiv
Phone: +38 095 365 85 94
Oksana.Vorobiova@ideabank.ua
www.ideabank.ua