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Home » News » How we launched BIG DATA for SHELL
How we launched BIG DATA for SHELL
08 Oct

How we launched BIG DATA for SHELL

We tell you about our BIG DATA SOLUTIONS cases. Today SHELL case. The product is Targeted Communication.
Purpose: to analyze how the audience reacts to active links in SMS, in order to make a decision on including links in targeted messages.
SMS text: “Na Shell zapravlyauyut podarunkamy! Pruizhay, nakopuchuy baly ta otrymuy neimovirni pryzy! Details (link to website)»
Result: Response was 7.5% (transitions to the promotion page created specifically for this project).

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