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Home » News » How can a marketer congratulate his target audience on March 8?
How can a marketer congratulate his target audience on March 8?
10 фев

How can a marketer congratulate his target audience on March 8?

On the eve of International Women's Day, you probably thought about how best to congratulate your customers on the holiday or offer your products or services as a gift.

We also encountered this issue and decided to share our solutions with you.
  1. Option. We help men with the choice of a gift. Every man prepares a gift for his women at work and at home.
  2. Let's help them with their choice, send SMS to men and tell them what to give their women and where to buy it!
  3. Option. We send a postcard or certificate by mail. Since childhood, we have been accustomed to making gifts to women on March 8, usually these are postcards, flowers, sweets, and other signs of attention. And today every woman will be pleased to receive congratulations in the form of a postcard, certificate, gift-sampler of products from your company by letter or parcel post.
  4. Option. We offer to make a gift to yourself and your best friend. On the day of the holiday, we send SMS to women, congratulations and offer to visit your establishment or use your services, goods with a personal discount until the end of March! And you can also offer to take your best friend with you;)
Of course, a lot depends on the quality of the offer and the reaction to the offer of your target audience, but this can be tested using the so-called A / B test method or send a test SMS to two or three focus groups.

If you are interested in receiving descriptions of similar solutions, successful cases, presentations of new technologies, and trends in the world of direct marketing, please subscribe to our newsletter.

Business Development Department of Direct Marketing Solutions Group.

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